35 Programs; Subscriptions; Consumer incentive programs and subscriptions; Subscription-based order fulfillment services in the field of food items and beverages; Administration of a customer loyalty program and customer club program that provides customers with discounted menu items, coupons, gift certificates, prizes, promotional items, and preferred access to restaurant goods and services; Administration of a membership program for participants to obtain discounts on menu items and preferred access to restaurant goods and services; Computerized online ordering services in the field of retail and restaurant take-out and delivery; Business administration of loyalty and incentive programs in the nature of consumer loyalty and incentive programs for the purposes of promoting and rewarding loyalty in the fields of food and drink, restaurant services and catering services; Operation, organization, management and administration of loyalty card programs, namely, programs that provide incentives and award programs to customers through the issuance of consumer loyalty and rewards cards for the purposes of promoting and rewarding loyalty of purchases of a company's goods and services in the fields of food and drink, restaurant services and catering services; Operation, organization, management and administration of loyalty card programs, namely, programs that provide incentives and award programs to customers through the issuance of loyalty points via a mobile application and via rewards cards, for the purposes of promoting and rewarding loyalty of purchases of a company's goods and services in the fields of food and drink, restaurant services and catering services; Subscription-based order fulfillment services in the field of food and desserts; Administration of a customer loyalty program and customer club program that provides customers with free discounted menu food and dessert items; Arranging and conducting incentive reward programs to promote the sale of restaurant services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes, namely, a customer loyalty program and customer club program that provides customers with free discounted menu food and dessert items; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes, namely, administration of a consumer loyalty program to promote restaurant services; Business administration of loyalty and incentive programs in the nature of consumer loyalty and incentive programs for the purposes of promoting and rewarding loyalty in the fields of food and desserts, and restaurant services