The mark consists of a stylized red ribbon superimposed over a circle outlined in grey. The words "iab. PRIVACY" appear in the upper portion of the circle. The words MSPA CERTIFIED appear across the ribbon. The words "AD TECH" appear in the bottom of the circle.
The color(s) red, white, black, and grey is/are claimed as a feature of the mark.
The certification mark, as used or intended to be used by persons authorized by the certifier, certifies or is intended to certify that the certified company's advertising services comply with the multi-state privacy agreement for digital advertising.