The mark consists of the letters "USMW" in white in capital letters in the upper left side of a rounded rectangle, below "USMW" and the words "Professional Series" in yellow, to the immediate right are the letters "HD" in orange, with the first line of the "H" sweeping down and to the left color orange, red and yellow, below "HD" are the words "BUILT TO LAST" in orange and capital letters, to the left are the words "A US MOTOR WORKS BRAND" in silver, the rectangle is bordered by a silver outline.
The color(s) white, yellow, orange, red and silver is/are claimed as a feature of the mark.