The mark consists of the wording GUIZHOUGUIJIU in stylized font. Above it are four Chinese characters. Above the characters is a circle and inside is a design of a stylized Chinese character resembling a vessel.
The non-Latin characters in the mark transliterate to "GUI", "ZHOU", "GUI" and "JIU" and this means "precious" or "noble", "state", "precious" or "noble", and "liquor", respectively, in English.
Color is not claimed as a feature of the mark.