The mark consists of an antique double lined picture frame with the letter ''L'' inside, the frame has a dot on each corner. The literal element ''Lueur'' on a stylish font, there's a borderline below ''Lueur'' with a dot in the middle, below there's the literal element ''Antique and Estate Jewelry''.
Color is not claimed as a feature of the mark.
The English translation of Lueur in the mark is French word for light.