The mark consists of the literal element "RAINBOW BEER" in dark blue. Underneath is a yellow horizontal line with the literal element "ORIGINAL LIGHT LAGER" in black. Below that is the literal element "BOW", in white, with a 5 stripe horizontal rainbow behind it. The top stripe is red, while the next is orange on the left and yellow on the right. The third stripe is teal while the fourth stripe is dark blue on the left, and light blue on the right. The fifth stripe is purple on the left, and pink on the right. At the bottom is a smiley face that fades from yellow, through the colors of the rainbow, and ends in dark blue.
The color(s) red, orange, yellow, teal, dark blue, light blue, purple, black and pink is/are claimed as a feature of the mark.