42 Design, development and maintenance of computer software; management of computer software upgrades; computer software design; computer software integration services; graphic design services; software as a service and platform as a service featuring software for data capture, manipulation, transfer, transmission and distribution; Provision of non-downloadable software for generating data feeds; Provision of non-downloadable software for data analysis; Provision of nondownloadable software for data processing; Provision of non-downloadable software for data encryption; Provision of non-downloadable software for processing sports data; Provision of non-downloadable software for sports data collection; Provision of non-downloadable software for distribution of sports data; Provision of nondownloadable software for monitoring and analysing sporting events and outcomes; Provision of non-downloadable software for presentation, rendering and display of sports data; Provision of non-downloadable software for generating augmented and virtual reality experiences; Provision of non-downloadable software for producing digital animations; Provision of non-downloadable software for tracking, monitoring and analysing movement of people; Provision of non-downloadable software for tracking, monitoring and analysing movement of objects; Provision of nondownloadable software for enabling machine learning; Provision of nondownloadable software for implementing neural networks; Provision of nondownloadable software for organising, managing, scheduling and broadcasting events; Provision of non-downloadable software for statistical analysis; Provision of non-downloadable software for data and identity verification; Provision of nondownloadable software for creating visualisations; Provision of non-downloadable software for video production and editing; Provision of non-downloadable software for producing audio and video streams; Provision of non-downloadable software for player and team registration and profiling; Provision of non-downloadable software for providing officiating assistance; data migration services; data encryption services; machine learning services; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services