The mark consists of the words "GREAT LAKES" stacked over the word "FRIENDLY" and all stacked over the word "HOTELS" all in stylized font and shown to the right of a shield design with an inner design of a city skyline over a design of a single wave.
Color is not claimed as a feature of the mark.
The certification mark, as used or intended to be used by authorized persons, is intended to certify that the hotels using this mark meet Surfrider's standards relating to environmental conservation and sustainability.