41 Entertainment services, namely, incentive award programs designed to reward program participants who view live streaming performances; Entertainment services, namely, providing video game developers a mechanism to award rewards and prizes to viewers of streaming video game performances when a video game streamer achieves a specific milestone in a game or the viewers achieve specific viewing-related milestones; Entertainment services, namely, providing video game developers a mechanism to award on-line, non-downloadable virtual items for customizing or enhancing a video game character or the video game experience for use in virtual environments created for entertainment purposes