The mark consists of the wording "Shiner Smokehouse" in the middle of a patch design, with the words "The Original" above, and "Est. 1937" with a representation of the state of Texas between "Est." and "1937" below.
THE ORIGINAL SHINER SMOKEHOUSE EST NINETEEN THIRTY SEVEN; THE ORIGINAL SHINER SMOKEHOUSE EST ONE NINE THREE SEVEN; THE ORIGINAL SHINER SMOKEHOUSE EST ONE THOUSAND NINE HUNDRED THIRTY SEVEN
Color is not claimed as a feature of the mark.