The mark consists of a three-dimensional configuration of a soft-sided non-electric portable beverage cooler, having a distinctive rectangular shape with curved sides; panels on the two side panels designed for compatibility with hook-and-loop fasteners and MOLLE webbing attachment capabilities, marked by two columns of 10 horizontal lines; a zippered opening toward the top, where the zipper is on the front and two vertical sides, so that when the zipper is opened it creates a vertical space; internal waterproof vertical space sized and shaped to hold 15 standard-size beverage cans and ice; a zippered pouch on the bottom half of the front panel; adjustable straps on the back panel; a padding pad on the bottom half of the back panel. The matter shown in the mark with dotted lines is not a part of the mark and serves only to show the position or placement of the mark..
Color is not claimed as a feature of the mark.