The mark consists of a rectangle with a beige background having geometric shapes. Each rounded corner contains gold leaves. The upper center of the rectangle contains an elk facing the left on its hind legs in beige. The elk is spotted. Surrounding the elk is a black crest shape outlined in beige and then black. A black "R" in stylized font is to the upper left of the crest with a black triangle next to the curve of the "R". Black "VII" in a stylized font is to the upper right of the crest. Two ribbons trail from either side of the crest. "REGOLA" in a black stylized font is beneath the crest between the tails of the two ribbons. "VERMOUTH ANCESTRALE" in a black stylized font is centered beneath "REGOLA". "RIONE REGOLA VII" in a stylized red font is beneath "VERMOUTH ANCESTRALE". At the bottom of the rectangle is "ROSCIOLI" in a black stylized font inside a bold gold outline of a ticket shape with a beige outline and then a thin gold outline.
R FIVE ONE ONE REGOLA VERMOUTH ANCESTRALE RIONE REGOLA FIVE ONE ONE ROSCIOLI; R SEVEN REGOLA VERMOUTH ANCESTRALE RIONE REGOLA 7 ROSCIOLI
The color(s) black, white, beige, gold and red is/are claimed as a feature of the mark.