The mark consists of an oval figure with red edges and at the bottom the wording TODO CON CALIDAD in green and stylized letters, and in the center and inside the figure the word CHONITA in green and stylized letters. The white color is mere background.
The color(s) red and green is/are claimed as a feature of the mark.
The English translation of TODO CON CALIDAD in the mark is EVERYTHING WITH QUALITY.