42 Application service provider featuring application programming interface (API) software for integration of and pushing data into websites and software applications; Providing an interactive website featuring technology that allows users to configure, visualize, and report trends, events, user information, action series funnels, and application traffic paths related to event actions obtained from mobile, web, desktop or server-based applications; Software as a service (SAAS) services featuring software for product analytics and product analytics reporting; Software as a service (SAAS) services featuring software for feature management; Software as a service (SAAS) services featuring software for that decouples feature rollout from code deployment and reduces release risk via controlled rollouts, user targeting and segmentation, and code-driven A/B testing; Software as a service (SAAS) services featuring software for aggregating customer data, data analytics, data segmentation, data activation, content targeting, and behavioral targeting and segmentation; Software as a service (SAAS) services featuring software for website A/B testing, website multivariate testing, experimentation in the nature of website funnel testing for conversion rate optimization, and website personalization; Software as a service (SAAS) services featuring software for tracking websites, mobile websites, and software applications, in order to obtain user-related metrics, analytics and feedback that can be used to draw recommendations, strategy, insights, and predictions