The mark consists of an illustration of a deer silhouette in white on a dark blue circle background. Below the illustration there are four Chinese characters in black positioned horizontally.
The non-Latin characters in the mark transliterate to "Rui Xing Ka Fei" and this means "Lucky Coffee" in English.
The color(s) blue, black and white is/are claimed as a feature of the mark.
The English translation of Chinese characters in the mark is "Lucky Coffee".