The mark consists of an illustration of a white snowman with a white crown, pink cloak, orange nose, and pink tongue, holding a white ice-cream in a yellow cone in a form of a scepter. The illustration is positioned on a pink rectangle that has the same color with the cloak and tongue. Below the illustration there are four black Chinese characters in white color positioned horizontally.
The non-Latin characters in the mark transliterate to "Mi Xue Bing Cheng" and this means "Sweet Snowy Icy City" in English.
The color(s) pink, red, white, orange, blue, black is/are claimed as a feature of the mark.
The English translation of Chinese characters in the mark is "Sweet Snowy Icy City".