The mark consists of a child in a red shirt holding an orange fish on a white background. Below the child there are three black Chinese characters positioned horizontally..
The color(s) red, orange, black and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Xin La Dao" and this means "the new spicy flavor" in English.
The English translation of Chinese characters in the mark is "the new spicy flavor".