The mark consists of a stylized image of a shark blue and white in color with black accents and gills, a red tongue, white teeth, wearing yellow sunglasses; the foregoing is over a pink flower design and to the left of the shark appears the term "BAJA" in pink and blue stylized font, and to the right of the shark appears the term "BEACH" in the same pink and blue stylized font; any other areas with black merely indicate background.
The colors pink, blue, purple, black, white, red and yellow are claimed as a feature of the mark.