35 Business services, namely, issuing gift certificates, gift cards, and stored value cards, which may then be redeemed for goods or services; Providing incentive and award programs for customers through the issuance and processing of loyalty coupons for purchase and complimentary redemption for goods and services; and business services, namely, promoting the goods and services of others by means of a preferred customer loyalty program featuring incentives and rewards to encourage increased movie attendance and increased affinity to the regal entertainment brand; Subscription-based online retail store services in the field of movies