The mark consists of a bottle design consisting of a repeating diamond pattern relief on its surface from a point just above the bottom of the bottle up through the lower portion of the bottle neck; the word "allure" on a vertical rectangular field in the middle of the bottle; and on the neck, above the diamond pattern, a series of horizontal, overlapping ribbons with the word "ALLURE". No claim is made to the shape of the bottle, neck or cap.
Color is not claimed as a feature of the mark.