The mark was first used anywhere in a different form other than that sought to be registered at least as early as 08/31/2006.
The mark consists of the stylized word Wholistic above the simple font, uppercase word, PET, all in midnight blue, below a design comprising simple, cartoonish images of a cat in brown, a dog in honey, and a human in two shades of gold, all within a heart shaped design, where al the elements of the design are outlined in midnight blue and the space inside the heart contains white and tan areas including most of the face of the human.
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 08/31/2006.
The color(s) brown, honey, gold, midnight blue, tan and white is/are claimed as a feature of the mark.
"PET"