The mark consists of "THE ALUMNI ASSOCIATION" in black with a design consisting of two concentric circles in gold with the space between the circles in burgundy, the circles encircling a gold inverted trisected isosceles triangle in which the words "HEAD", "HAND", and "HEART" in burgundy are arranged clock-wise within each section; the dates "1923", "1872", and "1904" in burgundy are arranged in a clockwise fashion between the isosceles triangle and the inner circle; reading left to right across the top from the 7:00 position to the 5:00 position in the burgundy space between the concentric circles is "*BETHUNE-COOKMAN UNIVERSITY*" in gold, and "2007 in gold appearing along the bottom portion of the burgundy space between the concentric circles.
THE BETHUNECOOKMAN UNIVERSITY ALUMNI ASSOCIATION ONE THOUSAND NINE HUNDRED TWENTY THREE HEAD HEART HAND NINETEEN HUNDRED FOUR ONE EIGHT SEVEN TWO TWO THOUSAND SEVEN
THE BETHUNECOOKMAN UNIVERSITY ALUMNI ASSOCIATION ONE NINE TWO THREE HEAD HEART HAND ONE NINE ZERO FOUR EIGHTEEN SEVENTY TWO TWO THOUSAND SEVEN
THE BETHUNECOOKMAN UNIVERSITY ALUMNI ASSOCIATION NINETEEN TWENTY THREE HEAD HEART HAND ONE THOUSAND NINE HUNDRED FOUR EIGHTEEN SEVENTY TWO TWO ZERO ZERO SEVEN
The color(s) maroon, gold, black and white is/are claimed as a feature of the mark.
"1872", "1904", "1923", "2007", "UNIVERSITY", "THE", "ALUMNI" and "ASSOCIATION"
Trademark: 98243038
