The mark consists of the word "Residency", with the capital "R"'s front leg extending in a curve underneath the "e" and "s" of residency. Residency is underlined in a slightly curved line. The underline contains the words "by Best western". Above the word "Residency" to the far right side, the word "Executive" is written. The right arm of the "x" in executive extends out..
Color is not claimed as a feature of the mark.