The mark consists of the red and white stylized wording "LONG VIEW", with the terms "LONG" and "VIEW" separated by a design of a blue and white fire tower. The tower has three levels that telescope upwards with the bottom of each level appearing in gray, the first level has three legs extending downward; the fire tower has a gray flagpole extending upward from the top level of the tower with a red and white, triangular flag extending from the flagpole to the right with the stylized white wording "SINCE 1959" appearing on the flag and the flag casting a gray shadow. The stylized blue wording "FAMILY OWNED" appears to the left of the flagpole. The white stylized wording "RV SUPERSTORES" appears within a blue rectangle below the terms "LONG VIEW".
LONG VIEW RV SUPERSTORES FAMILY OWNED SINCE ONE NINE FIVE NINE; LONG VIEW RV SUPERSTORES FAMILY OWNED SINCE NINETEEN FIFTY NINE; LONG VIEW RV SUPERSTORES FAMILY OWNED SINCE ONE THOUSAND NINE HUNDRED FIFTY NINE
The color(s) red, white, blue and gray is/are claimed as a feature of the mark.
"FAMILY OWNED SINCE 1959" and "RV SUPERSTORES"