42 Computer software development services for cloud usage monitoring, analysis, optimization, reporting, management; cloud server consulting and management services; platform as a service (PAAS) featuring computer software platforms for website traffic user flow analysis; platform as a service (PAAS) featuring computer software platforms for application software traffic user flow analysis; application service provider (ASP) featuring software for website traffic user flow analysis; application service provider (ASP) featuring software for application software traffic user flow analysis; service-oriented architecture software development; development of computer software for digital user transaction-related data development, collection, organization, analysis, optimization, targeting, distribution, transmission, reception, management, reporting; platform as a service (PAAS) featuring computer software platforms for integrated monitoring of web traffic; computer services, namely, web traffic filtering