The mark consists of A double circle with the words "Quality Craftsmanship" in an upper arc under the double circle, the words "Toad Ranch" straight through a lower portion of the circle with a depiction of a toad above the words Toad Ranch, with the words "Luxury Reptile Habitats" in a lower arc above the double circle, with a second double circle underlying the words "Quality Craftsmanship" and overlying the words "Luxury Reptile Habitats" with the words "Toad Ranch" interrupting the inner double circle.
Color is not claimed as a feature of the mark.