The mark consists of the stylized wording "XIN KE PU CHUANG" and four Chinese characters "XIN KE PU CHUANG" in four rectangular, separated by a black line.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "XIN", "KE", "PU" and "CHUANG" and this means "new", "branch of study", "riverside" and "to create" in English.
The wording XIN KE PU CHUANG has no meaning in a foreign language.