The mark consists of a white wording and device on a black background, with the wording "VINACAFÉ" at the top of the overall design, a coffee bean below the wording, and the curved wording "since 1968" above the coffee bean, flanked by a black and white stripe with a right-angled corner, and an enlarged wording underneath the stripe that reads "CHÂT", the font consists of a white background with black lines, and at the bottom of the mark are two black and white boxes with right angles.
VINACAFE CHAT SINCE ONE THOUSAND NINE HUNDRED SIXTY EIGHT
VINACAFE CHAT SINCE NINETEEN SIXTY EIGHT
VINACAFE CHAT SINCE ONE NINE SIX EIGHT
Color is not claimed as a feature of the mark.
The
wording “VINACAFÉ” has no meaning in a foreign language. The English
translation of the word “CHÂT” in the mark is “material.”
“SINCE 1968”
Trademark: 98238762
