9 Downloadable computer application software for browsing and purchasing of consumer goods of others; downloadable computer application software for mobile phones and mobiles devices that enables users to locate retail stores, order and purchase goods for pick-up or delivery to home, office or other designated locations, and to make electronic payments for purchases of goods by a mobile device; downloadable computer application software for mobile phones and mobile digital devices that allows users to access and electronically download price information, price-comparison information, product information and product reviews on consumer goods; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables purchases of goods and services, that enables order fulfillment and delivery of goods to end consumers on a regular, semi-regular or one-time basis, and that enables electronic payments for purchase of goods and services; downloadable computer software for use in barcode scanning and price comparison; downloadable computer software for searching and accessing, creating, publishing, and browsing information in the fields of food, cooking, recipes, meal planning, menu planning, generating shopping lists, nutrition, wellness, grocery shopping, wine and beverages; magnetically, digitally or optically encoded fidelity identity cards used to store, track and redeem reward points for retail store customer loyalty program; downloadable computer application software for mobile phones and mobile devices to enable users to access and interact with live and pre-recorded programs, audio and video recordings, digital media, digital magazines, newsletters, articles and information sheets in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries and to access and interact with current event news-related information, entertainment-related information, education information, and information in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries