The mark consists of a cartoon depiction of a standing, smiling brown muscular bull with grey and white horns, white, black, and grey eyes, black eyebrows, white teeth with black detailing, grey fingertips, and a brown nose, brown arms, brown hands, brown ears, brown lips and a brown face. The stylized bull is wearing a brown sombrero with red, white, and green triangular detailing and a black outline. The bull is holding a brown paper bag with black detailing filled with brown bread with black detailing, bacon with red and white detailing, a ham slice with red, white, pink, and black detailing, and a sausage with red, pink and black detailing; with the opposite hand the bull is making a "thumbs up" gesture. The bull is wearing a red t-shirt with black detailing, on the upper center of the t-shirt is the stylized white and green wording "LA FLOR" also featuring black detailing, underneath this is the stylized white wording "MERCADO" which is centered in a red rectangle with rounded edges. Underneath the bull is the stylized green and white wording "LA FLOR" with black detailing, centered underneath this is the stylized white wording featuring black detailing, "MERCADO", centered in a red rectangle with rounded edges and black detailing. The design of the bull is center within and overlaps an unfinished circle, the circle features a black outline, red, black, and green triangular detailing and the background behind the bull is white.
The color(s) brown, grey, white, black, red, green, and pink is/are claimed as a feature of the mark.
"MERCADO"
The English translation of "LA FLOR MERCADO" in the mark is "THE FLOWER MARKET".
Trademark: 98236483
