The mark consists of a three-dimensional configuration of a beer can. The can has labels on the front and back. The front label features the stylized word PENCO with stylized wheat grass centered below the word PENCO and the stylized words CERVEZA DEL centered within a label with the image of mountains abutting the label all centered above the word PENCO. Centered below the front label is the stylized image of a horse head within a circle. The back label features the stylized word PENCO with stylized wheat grass centered below the word PENCO and the stylized words CERVEZA DEL centered within a label with the image of mountains abutting the label all centered above the word PENCO. The broken lines depicting the shape of the can and indicate placement of the mark on the goods and are not part of the mark.
Color is not claimed as a feature of the mark.
The English translation of CERVEZA DEL PENCO in the mark is PENCO BEER.