35 Providing an online searchable database that enables users to locate information on the identification and valuation of new and used golf equipment and golf accessories; online retail services featuring golf equipment and golf accessories; providing a trade-in program for used golf equipment and golf accessories
The mark consists of a stylized golf club enclosed within a stylized golf ball appearing above the words "GOLF BLUE BOOK", which appear above the smaller size words "BEST TRADE-IN VALUES". Color is not claimed as a feature of the mark.