The mark consists of a totem in a Mexican folk art style, including the imagery of three ears of corn, two fish, splashing water, and a rising sun appearing above the word "BACALAR" in capital letters, all over the words "COMIDA MILPERA" in lowercase letters.
Color is not claimed as a feature of the mark.
The English translation of BACALAR COMIDA MILPERA in the mark is food from the field.