The mark consists of the stylized words "UN BIG PAPI NO ANDA CON RODEOS, DICE LAS COSAS DE FRENTE Y TOMA EL TORO POR LOS CUERNOS.", where the words "Big Papi" are written in a bigger font. Above the mentioned wording there is a design of a skull wearing beard and a three-pointed crown.
Color is not claimed as a feature of the mark.
The English translation of "UN BIG PAPI NO SE ANDA CON RODEOS, DICE LAS COSAS DE FRENTE Y TOMA EL TORO POR LOS CUERNOS" in the mark is "A grown-up daddy doesn't beat around the bush, he says things straight and takes the bull by the horns".