The mark consists of The mark consits of the stylized horizontal text "ROVER", with a slanted semi-closed ellipse surrounding the initial letter "R" and three plumes of smoke rising from the middle of the letter "V", behind the second letter "R" is the vertical text "ECIG" in smaller size.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The wording ROVER ECIG has no meaning in a foreign language.