The mark consists of a bowl containing three Chinese characters that transliterate to "JIN WEI DE" with rising steam inside a circle, the words "SINCE 1986" in between of two horizontal lines appearing on the left and right hand sides of the circle. There are seven Chinese characters that transliterate to "JIN WEI DE NIU ROU LA MIAN" above the circle, and the stylized words "Jinweide Beef Noodles" below the circle, all within a circle with wavy edge.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "JIN"; "WEI"; "DE"; "NIU"; "ROU"; "LA"; "MIAN" and this means "GOLD"; "TASTE"; "VIRTUE"; "BEEF"; "NOODLES" in English.
The wording JINWEIDE has no meaning in a foreign language.
"BEEF NOODLES" and "SINCE 1986" and the non-Latin characters that transliterate to "BEEF" and "NOODLES"