The mark consists of on a kraft brown background. two bears intertwined, a momma bear and a baby bear. The momma bear has a black outline with faded green trees inside the body. The baby bear has a black outline with a bright green body inside. The wording "Innate Mommy and Me Clean Skincare" are in all back text, with the "Mommy and Me in a stylized font".
The color(s) kraft brown, and green is/are claimed as a feature of the mark.