The mark consists of the word "STAYCOOL" in a colorful, stylized font, specifically, with the "S" in lavender, "T" in blue, "A" in yellow, "Y" in red, "C" in fuchsia, "O" in orange, "O" in green, and "L" in lavender.
STAY COOL
The color(s) lavender, blue, yellow, red, fuchsia, orange, and green is/are claimed as a feature of the mark.