The mark consists of a circle with 3 rings around it that each have text inside them. The center circle contains a stick style (formed) cabin and shows 3 of the sticks inside it and 2 sticks outside next to the roof. Moving outwards the ring reads "SEVEN TWO EXPERIENCE" in bold styled font. Next ring out reads "EXPLORE THE HISTORY, CULTURE, AND SOUL OF THE TENNESSEE VALLEY". The final outside ring reads "THE SHOALS · OAKVILLE · DANVILLE · SCOTTSBORO · FT. PAYNE · CHATTANOOGA · HUNTSVILLE · ".
Color is not claimed as a feature of the mark.