16 Data collection, analytics and measurement products, namely, publications in the fields of market analysis and research, analysis of market research data and statistics, marketing research in the nature of tracking consumer behavior and analyzing consumer trends; publications in the field of data collection, analytics, and measurement relating to claims and certifications in order to measure, analyze, and optimize data relating to various Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG) product attribute classification and segmentation, product packaging characteristics, sales, performance, trends, the impact of product characteristics and ingredients, the positioning and categorization of products, and developing strategies based on the foregoing relating to product sales and distribution; publications in the fields of Data Modeling, Data Architecture, Data Design and Data Visualization