The mark consists of the outline of the state of Tennessee. Within the state outline, in a stylized font, is a large letter "T" with the words "ennessee" next to it and stacked over "ruck Campers" with both "ennessee" and "ruck" sharing the T. There is a truck design on the upper right corner of the state outline, trailing a wavy line with 3 location markers along it, ending at the T.
Color is not claimed as a feature of the mark.