The mark consists of a circle on the left and the word "Bangbae KIMBAP" on the right. The circle is divided by a thin line in the middle, with the Korean words on the top and the phrase "since 1986" on the bottom.
The non-Latin characters in the mark transliterate to Bangbae kimbap and this means Bangbae kimbap in English.
BANGBAE KIMBAP SINCE ONE THOUSAND NINE HUNDRED EIGHTY SIX
BANGBAE KIMBAP SINCE NINETEEN EIGHTY SIX
BANGBAE KIMBAP SINCE ONE NINE EIGHT SIX
Color is not claimed as a feature of the mark.