The mark consists of the literal elements "MR. BREAKFAST" shown in an arc at the top of the mark and the literal elements "WORK HARD, BREAKFAST HARDER" shown in an arc at the bottom of the mark. The two sets of literal elements are separated by a dot on either side. The center of the mark features a stack of pancakes on a plate with two eyes, a nose, and smiling mouth with teeth showing and wearing a chef's hat. There are two arms and two hands and the right hand is holding a half-full coffee cup with steam coming out of the top of the cup. The left hand is showing a thumbs up sign. The entire mark is shown within a circle.
Color is not claimed as a feature of the mark.
"BREAKFAST"