The mark consists of an image of a rooster standing with its wings open and face turned to the side with only its left eye visible, with the words SAVE THE KEY WEST in bold capitalized letters in a semi-circle starting just below the left wing of the rooster and continuing to the other side, surrounding the top of the rooster and slightly covering the tail wings, with the words KEEP IT UP followed by an exclamation mark with two dots below the vertical line, with only the "K" in "keep" capitalized and with all letter slightly italicized, with the word COCKS in capitalized bold letters forming semi-circle just below "Keep it up!".
Color is not claimed as a feature of the mark.