The mark consists of the word momoya in stylized form.
Color is not claimed as a feature of the mark.
The English translation of "MOMO" and "YA" in the mark is are the English transliterations of two Chinese characters. "MOMO" means "peach" is Japanese. "YA" is a suffix that is the equivalent of the English "s" which indicates the possessive form of a word (e.g., "McDonlds's). In Japan, "YA" is a traditionally common suffix for the name of a business.