The mark consists of
four stylized Japanese characters, above the stylized wording "KENDO FOR
LIFE".
The non-Latin characters in the mark transliterate to “Is-Sho-Ken-Mei” and this means “Kendo for Life” in English.
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 01/01/2011.
Color is not claimed as a feature of the mark.
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 01/01/2001.