The mark consists of an outlined circle containing a circle design with the stylized words TRANSFORMATIONAL written above, and INNOVATION written below. The circle design consists of a circle with arches made of dots, spiraling from its center, and five smaller circles positioned around its edge, each containing a symbol, namely, from the top moving clockwise, a funnel, a pie chart, a bar chart, a magnifying glass, people in a circle, and adjustment slide levers.
Color is not claimed as a feature of the mark.