35 Advertising and marketing; public relations; assistance, information, consultancy and advice with regard to business management, business organization, business affairs, public relations and advertising; professional business consultancy; business information; business research and business appraisals; preparation in the nature of writing and publication of publicity texts; dissemination of advertising matter; recruitment of senior executives; compilation, input and systemization of information into databases; consultancy regarding advertising and public relations communication strategies; marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; business reputation management and improvement services; business consulting services in the field of public affairs; public affairs consulting, namely, consulting regarding strategic communications for public relations, public relations, and government affairs research, and provision of related government affairs information regarding legislation, regulations, policies, and governmental matters