The mark consists of the literal elements WEST VILLAGE stacked on top of VIA CAROTA stacked on top of CRAFT COCKTAILS stacked on top of NEW YORK CITY. All of the literal elements are in a stylized text with a crown icon dotting the "I" in the literal element "VIA" and with two dots to the left and right of the literal element "CRAFT COCKTAILS". All literal elements are surrounded by a dotted outline in a rounded 4 point shape. The dotted outline and literal elements are surrounded by a solid outline in the same rounded 4 point shape. The solid outline includes 4 points, each with circular cutouts in the center, in each corner of the solid outline.
Color is not claimed as a feature of the mark.