The mark consists of a brown bear character outlined in black, with black eyebrows and freckles within a red circle outlined in purple, circle ending with an arrow, and a purple background within the red circle. The bear is wearing a yellow shirt and yellow hat with a logo on it consisting of the wording "SX" in yellow on a purple background with a red circle around it. The bear appears to have its arms crossed at the chest, with a white towel hanging from the bear's left arm.
The color(s) purple, red, yellow, brown, black, and white is/are claimed as a feature of the mark.